Faculty / Staff Resources Student Resources
University of Southern California
University of Southern California
USC Chan Division of Occupational Science and Occupational Therapy
USC Chan Division of Occupational Science and Occupational Therapy
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February 12, 2019

Getting Involved

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Have you ever wondered who manages the Chan Instagram and Facebook profiles? How about our Twitter and YouTube handles?

Did you even KNOW we have those platforms? Many people get access to our channels, accounts, and platforms. But it’s been a great joy and opportunity to take the lead on a majority of the content that gets posted on our social media.

So . . . what is it that I really do? Do I just go around taking pictures of people and posting online? To a certain degree YES that is exactly what I do! One of my duties as a student ambassador is to post various events that happen in school. This can range from special speakers to student-led philanthropy events. What I really enjoy about this part of the job is the fact that I can use my love for social media for school and get paid for it!

Snap, Edit, Post!
A majority of the social media is done on the go. When there is an event that’s going on at school, I’ll try to sneak into it for a split second to snap some pictures. If I can’t be at the event physically, I’ll reach out to a classmate who is at the event to take some pictures for me. Then it’s about using editing apps like Snapseed or VCSO to create a cohesive theme like this:

Then straight to posting we go! Sometimes, I enjoy using InstaStory to feature multiple photos rather than posting all of them in one post. I’ll also have other ambassadors or my boss texting me throughout the week asking me if I can post something to our social media handles. I love being on the go because social media is something that I enjoy partaking in.

My camera roll will end up looking like this:

And I’ll receive messages like this LOL:

For students who submitted their information and pictures to an email address and found themselves on the Chan website . . . well that’s me! I love participating in this project because I get to read a myriad of students’ journey to occupational therapy as well as fun and quirky facts about them. Our program is filled with over 100 students alone in the entry level master’s program! It’s hard to meet everyone but in this way I get to see a little snippet of the people I study with!

It’s all about the Insights
A hidden part of my social media role is pulling data from all the posts that we publish on both Instagram and Facebook. This is done mainly behind the scenes through each handle’s specific analytic software. By pulling the information, I have a clear idea of the kinds of posts that receive the most attention / likes / comments / shares. Then I can focus my energy in creating similar kinds of content!

I never thought that I could get paid to do social media stuff in OT school! It truly has been a fun journey!! Through my interaction with the official Instagram and Facebook handles, I have also been able to speak with people all over the world who are interested in our program!