Identity and Branding

Guidance for most USC-wide identity and branding issues is provided at identity.usc.edu, which should be seen as the definitive source. This page highlights a number of issues, and provides additional resources specific to USC Chan.

Note that files and documents will typically be downloaded to your downloads folder.

If you have questions about anything not covered here, or are looking for advice, contact Kimberly Kho, Director of Marketing and Student Recruitment.

Business cards

There is only one vendor licensed to print USC business cards and stationery. Business cards are available to all USC Chan employees and OTD students and can be ordered by Sonia De Mesa. Examples for USC Chan faculty/staff and OTD residents are shown below (click/tap below to enlarge).

Email

USC provides guidance on the content and presentation of email signatures. Click/tap the links below to see approved email signature examples for USC Chan faculty and staff, or use this downloadable Word file.

The approved font for email signatures is Times New Roman, 11pt.

General USC Chan

USC OT Faculty Practice

USC Chan/Keck Hospital

USC Chan/Children’s Hospital

Headshots

Contact Kimberly Kho if you’d like a professional-quality headshot for use in any USC Chan work.

Letterhead

The following MS Word templates are approved for USC Chan correspondence.

Generic USC Chan letterhead template
Customizable USC Chan letterhead template

Logos/identity graphics

You can download the official USC Chan logo/identity graphics in various forms and color combinations. Scroll to the bottom of the page and click on the USC Chan logo. You’ll need to enter your USC NetID username and password.

Please note that per the USC identity standards, no academic sub-units (labs, teams, programs, projects, etc.) are allowed to have custom artwork or logos beyond the sub-unit wordmark. Review the Sub-Unit Guidelines for more information.

Posters

The following MS PowerPoint templates are approved for posters of work related to USC Chan.

USC Chan research poster template for AOTA
USC Chan research poster template for AOTA Education Summit
USC Chan research poster template for WFOT

Presentations

The following MS PowerPoint templates are approved for presentation of work related to USC Chan.

Official USC Chan PowerPoint template (4:3)
Official USC Chan PowerPoint template (16:9) (Use for WFOT)
USC Chan and Keck Medical Center PowerPoint template

Promotional materials

USC maintains a list of approved vendors of promotional and branded materials and clothing carrying USC names and trademarks.

Social media

If you maintain, or are looking to create, a social media presence for your work within USC Chan:

stay in touch with Kimberly Kho to make sure that your branding is consistent with the division’s identity;
also, make sure that Kim has access to any account logins; this is especially important as management of accounts moves from person to person, to make sure that access isn’t lost.